Strategy-led. Experience-driven.

Rabia Metedad is a seasoned marketing and events professional with over two decades of experience in strategic marketing, experiential brand activations, and large-scale event management. As the Founder and Managing Director of Metamorforces Marketing Solutions (MMS), she leads a dynamic team dedicated to designing and delivering innovative, insight-driven experiences that connect brands with audiences in meaningful ways.

Before establishing MMS, Rabia spent several years at Brand South Africa, where she played a pivotal role in delivering high-profile national and international events, including the World Economic Forum (Davos and Africa), South Africa Investment Conference, BRICS Summit, Mining Indaba, and the SA Premier Business Awards.

Under her leadership, MMS has successfully executed experiential marketing and event projects for leading global brands such as BP and Castrol, demonstrating a proven ability to merge strategic intent with flawless execution.

Rabia’s leadership is defined by creativity, strategic clarity, and a deep understanding of audience engagement, consistently positioning MMS as a partner that delivers “where strategy meets experience.”

Kaibe Mollo is a Chartered Marketer of South Africa and a seasoned communications strategist with over 27 years of experience spanning advertising, brand management, and strategic marketing consulting.

His career reflects a rare blend of strategic insight, commercial understanding, and creative thinking; all grounded in a strong academic foundation in Economics, Industrial Psychology, International Politics, and Strategic Marketing.

Kaibe has worked across diverse industries including banking and financial services, petroleum, FMCG, telecommunications, and media, both locally and across Pan-African markets. His experience includes more than a decade in retail bank marketing, driving major product positioning, promotional, and sponsorship campaigns.

He has also provided strategic marketing and consulting services to major parastatals such as Eskom, the IEC, SABC, Telkom, and South African Airways, as well as leading global and regional brands.

At Metamorforces, Kaibe brings a deeply analytical and insight-driven approach to strategy development, ensuring that every campaign, activation, and event aligns seamlessly with client objectives and market opportunity.